,.. so yeah,.. then i decided i didn't want to 'drink the cool aid'.

you know,.. that can't go down well with the marketing department.

the cool aid company. they would have gone to huge lengths to make people want to 'drink cool aid' but now if you say 'drink the cool aid' it alludes to being easily brainwashed.

the marketing department of cool aid doesn't want to be associated with brainwashing?